When lighting your candle for the first time, there are two things that are of the utmost importance:
1. Make sure that when you're lighting the candle, you let the flame crawl across the entirety of the wick. You might need to tilt the candle a little bit to make sure that this happens.
2. Make sure to burn the candle until you reach a full melt pool — that is, until the melted wax has reached the edges of the vessel or container. This will take approximately 3 hours for our full sized candles, 1 hour for our mini candles, and 1 hour for our votive candles. Candles have memory and if you don’t burn to a full melt pool in your first burn, the candle can possibly “tunnel,” which means it will burn down instead of out and down.
If you're burning votive candles, ALWAYS make sure to burn inside a candle-safe container and remove the sticker tag before lighting.